Given the need to optimize the user experience and ensure SEO best practices, we identified the opportunity to unify WordPress templates for key content types such as blogs, reports, case studies, press releases and webinars. This project aimed to improve aesthetics and functionality, as well as ensure performance that met Google standards.
Define and develop a template structure that integrated graphic materials and user experience improvements. Finally, establish the impact through events in Google Analytics, comparing the performance between previous pages and the new templates implemented.
A standardization method in defining components, styles, asset management in order to improve user experience, metrics and SEO positioning.
