Beat Tesla was the spearhead of electric mobility services in Mexico. With an innovative idea, the service offered users safer trips around the CDMX with in-vehicle WIFI, exclusive and qualified drivers.
Position Beat Tesla’s service in users as the first choice for mobility in the ridesharing city over the competition.
A marketing campaign that had different application phases: discovery, engagement, app download, retention and re-engagement.
To carry out this campaign, different media were used:
