Belinda is one of the most important artists in the Latin American market, who was away from the stages for several years. In 2023, she announces her comeback, and she does it with Warner Music. As part of the strategy to put Belinda back in the spotlight, it is decided to produce a single that will be part of a new album with a different style attached to the trend of corridos.
Prepare a strategy to position Belinda with the new single “Cactus”, which will be the flagship track of her album. This strategy involves an alignment with different parties, among them, the partnership with important brands such as Coca-Cola, Spotify and YouTube.
A marketing campaign that included different actions that gave continuity to the song to keep it relevant for longer than the average, which is around 4 to 5 weeks in the top chart. This campaign was divided into 3 phases: pre-launch, launch and post launch:
