This project involved the creation of a specialized, high-intent landing page designed for the distribution of a global report on QR code survey trends. The page’s primary objective was to function as a high-performance asset for global lead generation, specifically optimized for CRO and SEO. 👉 See the result here 👈
The key challenge was to design a single, effective landing page that could appeal to a global audience, maximize qualified lead capture, and rank organically. This required balancing a persuasive, user-friendly design with the technical and content requirements for SEO, all while ensuring the page components were optimized for conversion.
A bespoke landing page was developed from the ground up, avoiding standard templates. The solution focused on a data-driven design, where page components (like the form, calls-to-action, and information layout) were strategically proposed based on an analysis of historical performance data from past successful campaigns. This ensured the layout was pre-optimized to encourage user action and form submission.
